Sometimes an idea comes along that just strikes a chord with me and as a marketing professional, I recognise the simplicity of it and salute the thought behind it.
To recognise the 50th anniversary of Andy Warhol’s soup can paintings is a stroke of genius by Campbell’s marketing team and I love the idea of the turning the tables around and making the original subject of his paintings into the main event.
It was way back in 1962 that Warhol originally featured the 32 different flavours of soup that Campbell produced at that time in a series of canvasses – and thus Pop Art as it’s popularly known was born.
He chose an innocuous everyday item – a soup he drank apparently every day for 20 years – without any commercial thought however I understand that Campbell’s later established the Andy Warhol Scholarship Fund with the New York Art Academy.
There are four Warhol-style labels designed in white and yellow, pink and teal – and of course, as soon as I saw them on sale, I had to buy them.
In the spirit of the idea therefore, I have created my own “art works” of the new tins, a la Warhol and think how Warhol would have enjoyed the irony … thanks Campbell’s and the Andy Warhol Foundation – genius idea.
Contributor: Sue Lowry
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